Welcome to our website (““). LAITNESSE takes seriously the rights of its customers regarding the protection of personal data and the obligations to which it is required by law. Please read carefully our Privacy Policy, which applies, in any case, in which you access the website and decide to browse within it and use its services, regardless of the purchase of products. We also invite you to read the General Conditions of Use of the Site, because they also contain important information on privacy and the security systems adopted by the Site. This Privacy Policy (“Information”) describes the methods with which we process the personal data of customers, collected through the Site and is rendered, according to art. 13 of EU Regulation 2016/679 (European Regulation relating to the protection of individuals concerning the processing of personal data, hereinafter”EU Regulation”) and Legislative Decree 196/2003 and subsequent amendments and additions, to those who interact with the services accessible electronically on the Site. The information is provided only for this Site and not for other websites that may be consulted by the user through links, which are outside the control of LAITNESSE.


The processing of users’ personal data collected will be carried out by LAITNESSE according to the principles of correctness, lawfulness, data minimization, transparency, limitation of conservation, integrity, and confidentiality, following EU regulation 679/2016. In particular, we will process your personal data exclusively for the purposes and according to the methods illustrated here.

Besides, we will make the data available to third-party companies only for purposes instrumental to the provision of the requested service and as part of an appointment as a data controller, as specified below. We will also respond to requests from users who exercise their rights recognized by the legislation on the protection of personal data. We will apply appropriate security measures to protect the confidentiality, integrity, and availability of the data provided.


The personal data we receive from our customers helps us personalize and continuously improve. The mandatory or optional nature of the provision is specified from time to time – about the individual information requested – at the time of the individual data collection, by adding a special character (*) to the mandatory information. We use this data, in particular, to manage orders, provide products and services, process payments, communicate with you about orders, products, services and promotional offers, update our records and, in general, manage your account, show content such as lists customer wishes and reviews and recommend products and services that may be of interest to you. We also use this data to improve our online store and our platform, to prevent or expose fraud or abuse to the detriment of our website and to allow third parties to carry out technical, logistical and other activities on our behalf.

Here are some categories of personal data we collect:

Navigation data

During their normal operation, the IT systems and software procedures used to operate this Site acquire some personal data whose transmission is implicit in the use of Internet communication protocols. We collect and analyze data such as, for example, the Internet protocol (IP) address used to connect your computer to the Internet; login; email address; password; computer and connection information such as browser type and version; and time zone settings, types and versions of”browser plug-ins”, operating system and platform; order history, data that we sometimes combine with similar information collected by other customers for the purpose of creating functions such as”Top Sellers”; the complete URL (Uniform Resource Locators) path (including date and time); the number of cookies; the products you have viewed or searched; and any phone numbers used to contact our customer service. We may also use browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects), or data of a similar nature collected through certain parts of our website to prevent fraud and for other purposes. During some visits, we may use software tools such as JavaScript to evaluate and collect information on the sessions, including page loading times, download errors, duration of visits to certain pages, information of interaction with the pages (such as scrolling , clicks and cursor movements on the pages) and methods used to exit the page. We may also collect technical information to help us identify your device for fraud prevention and diagnostic purposes.

Data provided voluntarily by the user

The personal information about you that you have provided by accessing the various sections of the Site are as follows: your name; address and telephone number; e-mail, credit card information; names of the recipients of orders (including addresses and telephone numbers); names (with addresses and telephone numbers) listed in your account settings; e-mail addresses of your friends and third parties to whom you send the products purchased; contents of reviews and e-mails sent to us; the personal description and photographs contained in”My Account”; and bank details. It may happen that Laitnesse is processing personal data of third parties, communicated directly by you through the Site. For example, when you have purchased a product to send to a friend, or when you pay the price for the purchase of a product for another person, or when you want to tell a friend about a product or the offer for sale of a particular LAITNESSE product. On these occasions, you agree to let the third party review this privacy policy before disclosing your personal data to LAITNESSE. In any case, LAITNESSE will deliver the information to the third party when it records your data in its archives. The consent of the third party for the processing of your personal data is not necessary when your data is communicated to LAITNESSE for the conclusion of the contract of sale, with the same, in favor of the third party. Instead, in order to use the third party’s personal data for marketing purposes, to send promotions, offers, newsletters, for profiling activities it is necessary to obtain his express consent.

Mobile Devices

Most mobile devices provide users with the ability to disable location services. In most cases, these commands are located within the device settings menu. If you have questions about how to disable location services on your device, we recommend that you contact your mobile operator or the manufacturer of your device.


LAITNESSE will process your personal data for the following purposes:

  • Respond to requests for information submitted through the Site;
  • Process your purchases;
  • Manage your account;
  • Contact you to respond to requests or complaints relating to your purchase;
  • Perform financial transactions related to payments made by you;
  • Fulfil your obligations under law, regulation or EU legislation;
  • Enforce or defend in court a right of LAITNESSE;
  • Provide after-sales service for replacements of the product;
  • Improve and customize the Website and our products and services by tracking preferences for our products;
  • Analyze your preferences relating to our products, purchase history and interactions with the Site for profiling purposes, i.e. to reconstruct your tastes and consumption habits, in order to be able to send you commercial offers consistent with your profile;
  • Send newsletters and other marketing communications regarding news, information and updates about our products and services, offers, promotions and special events and other marketing communications that may be of interest to you (via SMS or email);


Any processing of the customer’s personal data takes place on the basis of a legitimate reason for processing. With regard to the purposes described above from a) to i), we inform you that the processing and communication of your personal data by LAITNESSE do not require your consent, as the processing is necessary for the performance of services requested by you or for the fulfillment of the contract of sale of our products, as well as to comply with legal obligations or for the possible defense in court or to handle any claims and/or guarantees. With regard to the purposes described above, your express consent is required in order to comply with these purposes and, if you decide not to release it, this will not affect your ability to receive the services requested by you or to purchase our products.
Failure to give your consent to the processing of your data for marketing purposes will make it impossible for you to receive advertising material relating to LAITNESSE products and to send you newsletters.
If you do not consent to the processing of your personal data for profiling purposes, it will be impossible for LAITNESSE to process your commercial profile, by detecting your choices and purchasing habits on the Site (also in order to ensure greater satisfaction of customer needs), as well as to send you advertising material relating to products that meet your interests.


The provision of personal data for the purposes described above is optional, but any refusal to release them makes it impossible to provide the services requested or request information through the various sections of the site.


The data processing will be mainly carried out with the help of electronic or automated tools (manual, computerized, and telematic), in the manner and by means suitable to ensure the security and confidentiality of the data. In particular, all technical, informatics, organizational and procedural security measures will be adopted in order to guarantee the appropriate level of data protection required by law, allowing access only to the persons in charge of data processing by the Data Controller or by the persons in charge of processing who may be appointed.
The data being processed will be relevant, complete and not excessive concerning the purposes for which they are collected or subsequently processed and will be kept in a form that allows the identification of the Data Subject.
The Data Controller uses automatic processes aimed at profiling the interested party in order to reconstruct his tastes and consumption habits, in order to be able to send him commercial offers consistent with the identified profile. In any case, the interested party is guaranteed the right to oppose the processing for profiling purposes at any time according to art. 21 of EU Regulation 679/2016, by requesting the Owner in the manner indicated in the paragraph”Your rights”.


We are committed to protecting the security of your personal information when sending it, using Secure Sockets Layer (SSL) software, which encrypts the information you enter.
When you confirm your order we only display the last four digits of your credit card number. Of course, we transmit the full credit card number to the financial institution issuing your credit card during the order processing.
Our security procedures mean that you may occasionally be asked for proof of identity before revealing personal information. It is important that you take appropriate protection against unauthorized access to your password and computer. Always make sure you are logged out when using a computer shared with other users.


The personal data of our customers is an important part of our work and making it available to others is not part of our business. Therefore, personal data will be exchanged within LAITNESSE and may be brought to the attention of its employees and/or collaborators, and will also be communicated to the following subjects:

  • Third-party companies to carry out the technical assistance services requested;
  • All authorities have access to the data by regulatory or administrative measures;
  • Buyers of LAITNESSE stores, subsidiaries or production units, in the event of their transfer;
  • Subjects providing services for the management of the computer system and telecommunications networks (including electronic mail);
  • Forwarding agents and carriers for the delivery and collection of products;
  • Banks issuing credit cards;
  • Persons who make credit card payments and provide services to customers related to payments;
  • Companies that provide marketing assistance (including data analysis services, search results and links, e-mail and newsletters and profiling activities);
  • Companies and organizations prevent fraud or reduce credit risk.

These subjects have access only to personal data that are necessary to perform their services for LAITNESSE. We guarantee that they may not use your personal data for other purposes and they are also required to process your personal data in accordance with this privacy policy and in accordance with the law.

The third parties who carry out these operations have been adequately selected and are experienced, capable and reliable and offer an adequate guarantee of full compliance with current regulations on data processing, including the data security profile. Moreover, they have been appointed”data processing managers” and carry out their activities according to the institutions provided by LAITNESSE and under its control. We periodically check that the data processing managers have carried out the tasks entrusted to them on time and that they continue to provide adequate guarantees of full compliance with the provisions on the protection of personal data.


The owner informs that the personal data collected will be kept only for the time necessary to provide the services requested by the user or to fulfill the contract of sale or to fulfill legal obligations and to exercise its rights in a possible judgment. Concerning marketing and profiling purposes, the data will be kept for five years. After this period of retention, the data will be destroyed or made anonymous.


  • We will provide you with all the information relating to your personal data in our possession at your request.
  • We will rectify inaccurate information about you, following your communication. We will integrate incomplete data reported by you, provided that such data is necessary for processing.
  • We will delete the information we hold on your request. However, cancellation is not permitted for data that must be kept by the Owner by law or to fulfill the contract signed with you.
  • In certain cases provided by law we will block your data if you wish.
  • You may revoke your consent to the processing of your data at any time with effect for the future. The legality of the processing of your data remains unchanged until you revoke your consent.
  • You may object to the processing of your data with effect for the future at any time, if our data processing is carried out based on one of the legal justifications provided by art. 6 (1e or 1f) of EU Regulation 2016/679. In the event of your objection, we will stop processing your data, provided that there are no compelling legitimate reasons for further processing or requirements of defense or the exercise of a right in court.
  • Upon your request, we may make your personal data available to you in a structured format, commonly used and readable by an automatic device to transmit them to another data controller.

Your requests should be addressed by sending an e-mail to [email protected].


If you believe that the processing of your personal data carried out by LAITNESSE violates your privacy rights, you can complain with the Privacy Guarantor, following the instructions on the website


This privacy policy is subject to updating by LAITNESSE. The version published on the site is the one currently in force.